ARTICLES

The Hidden Cost of “Best-in-Class” AI

The Hidden Cost of “Best-in-Class” AI

There’s a phrase that shows up in almost every AI conversation: “Best-in-class.” It’s used to describe platforms, models or vendors often as the primary justification for investment. And on the surface, it makes sense. If you’re going to invest in AI, why wouldn’t you...

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You Don’t Have an AI Problem. You Have a Design Problem.

You Don’t Have an AI Problem. You Have a Design Problem.

There’s a pattern playing out across contact centres right now. An organisation invests in a “best-in-class” AI platform. The business case stacks up. The demos are compelling. The promise is clear: faster resolution, lower cost-to-serve, better customer experience....

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What is contact centre automation? Tips for getting started

What is contact centre automation? Tips for getting started

During the record-high customer support ticket volumes, many companies looked to AI-powered technology like chatbots and interactive voice response to assist their overworked and overwhelmed customer contact centres. During the pandemic, one in three companies adopted...

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