ARTICLES

The Optimisation Loop: Your AI’s Competitive Advantage

The Optimisation Loop: Your AI’s Competitive Advantage

Two organisations deploy the same AI platform. Same capabilities. Similar use cases. Comparable investment. Six months later, they are in completely different positions. One has improved steadily with higher resolution rates, smoother journeys, and increasing business...

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What is conversational AI?

What is conversational AI?

Conversational AI (or conversational artificial intelligence), refers to technologies that enable machines to understand, process, and respond to human language naturally. These include chatbots and virtual assistants which can perform tasks or provide information...

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What is a virtual agent?

What is a virtual agent?

A virtual agent is an AI-powered software application that can simulate human conversation and interaction. It is designed to respond to customer inquiries, provide assistance, and perform tasks in a variety of industries, such as customer service, healthcare, and...

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Contact centre challenges in the age of digital-first

Contact centre challenges in the age of digital-first

Over the past couple of years, all of the research around the impacts of Covid and new ways of interacting, point toward the dramatic rise of digital channels. Whether you reference the McKinsey Global Digital Sentiments Insight Survey, Forrester or Gartner research,...

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How CX is changing – Trends to look out for in 2022

How CX is changing – Trends to look out for in 2022

We have been seeing some common CX themes emerge from the current research on how the changes that have impacted CX this year will continue to impact it moving forward. Here's a quick roundup of the key trends to look out for. CX needs to be more proactive, cover...

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Using decision trees in customer service

Using decision trees in customer service

In collaboration with our partners at USU, we recently released a report on "Using Decision Trees in Customer Service" – so we thought we'd summarise some of the key takeaways. If you'd like to read it in full, let us know! We'd be more than happy to send you a copy....

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